The core benefit of deduplication is the direct cost saving. Imagine knowing that you were mialing 1,000 individuals twice and then think of the associated cost and potential brand damage. Deduplicaiton vastly improves data quality and campaign success.

Deduplicaiton also:

• Identifies and groups customers that exist in the same dwelling
• Creates a single customer view by merging data
• Identifies returning customers
• Increases return on investment
• Improves environmental credentials…CONTACT US TO FIND OUT MORE

Data cleansing relies on suppression files to highlight unavailable records, by not mailing these records organisations can save money, increase response rates, protect their brand, comply with best practice and protect the environment.

Deceased Screening
Flag individuals who have passed away and improve your response rates. This is a core element of a data cleansing solution, for all the obvious reasons.

Goneaway Screening
Individuals or businesses that are no longer residing at an address and can be flagged or suppressed as part of the data cleansing process, reducing wastage.

Movers Address Update
Identify individuals or businesses that have moved address. This step in data cleansing enables tracking of customers and their new address.

Preference files
Flag individuals who are listed with The Direct Marketing Association preference files and do not wish to be contact by selected methods. Preference files such as The Telephone Preference Service are a legal requirement. Ensure data cleansing success by accessing these files as part of your data cleansing project.…CONTACT US TO FIND OUT MORE

With a constant need to improve marketing efficiency data is increasingly and rightly seen as an integral component of the marketing mix. Through effective database management and the use of data cleansing tools and data cleansing services organisations are able to not only improve the return on investment from activity but are also able to improve important factors such as customer satisfaction and loyalty.…CONTACT US TO FIND OUT MORE

Mailing deceased individuals is the single largest cause of complaints to the Information Commissioners Office.
Deceased screening reduces wasted mail costs
Reduces the risk of causing emotional distress for the family of the deceased individuals
600,000 people per year pass away in the UK…CONTACT US TO FIND OUT MORE

A Cutover Migration is the simplest and fastest option, and is often the most affordable Microsoft Office 365 migration service for smaller companies. This option pre-stages existing data while end-users continue to work, and mail routing is switched to Microsoft Office 365 while a quick delta pass synchronizes any new mail data…CONTACT US TO FIND OUT MORE

Removing undeliverable mail is critical to data cleansing success. Goneaway screening is where someone is known to have goneaway from the address you supply but there is no forwarding address available this record is then flagged.

Avoid wasted postage
Reduce brand damage caused by inappropriate mailings
Improve your response rates
6 million people move house per year in the UK…CONTACT US TO FIND OUT MORE